Don’t reinvent the wheel — make it look better.

K-12 edtech company GoGuardian knew they didn’t want a completely new look for the 2024 back-to-school season. Rather than a rebrand, we gave them a refresh. In a sea of SaaS websites using the same blues, we built a palette that’s both academic and inviting, building on the brand’s existing core color. The voice became direct, speaking to the audience, not around them, and evolving with each product to reflect the audience’s personality: warm and relatable for teachers, factual and professional for admins, and supportive and empathetic for counselors.