No big ego. Just big ideas.
Collaboration
I believe in the power of the creative team; the power of ideation sessions that go over time because the creativity won’t stop flowing; the Slack messages that start with “Hey, this is a weird idea but…” and lead to great things; the pages and pages and pages of notes and doodles created during a rapid-fire brainstorming session with the entire team. I’m always excited to connect with creative teams to craft exceptional work, from one-liners to integrated campaigns.
Ideation
Imagine an endless stream of notebooks filled with scribbles tucked away in every corner of a house, and you'll have a glimpse into my creative process. It's an ongoing cycle of brainstorming, revising, and moodboards. Collaborating with me means drawing from an endless junk drawer filled with pop culture, puns, and CVS receipts.
Neat Stuff
TutorMe + New York Times
Print and digital takeover for the 2022 New York Times Education Special Edition.
Skills & Expertise
Creative Direction
Big-picture thinking and a good eye that extends beyond the words on the page to achieve KPIs and delight audiences.
Copywriting
From copy strategy to social media captions, website headlines, print ads, emails — the whole shebang.
360 Campaigns
One-off emails are nice. Full-scale campaigns with experiential elements are even better.
Video
From ideating to scripting to storyboarding and on-set direction.
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